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Logo Design Workbook: A Hands-On Guide to Creating Logos, by Noreen Morioka, Sean Adams, Terry Stone
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Scattered throughout the second portion of the book are profiles and interviews with prominent logo designers as well as sidebars which examine the evolution of many well-known logos, as well as some historical logos that have shaped graphic design.
- Sales Rank: #1316039 in Books
- Brand: Brand: Rockport Publishers
- Published on: 2004-04
- Original language: English
- Number of items: 1
- Dimensions: .94" h x 9.38" w x 9.36" l,
- Binding: Hardcover
- 240 pages
- Used Book in Good Condition
About the Author
Sean Adams and Noreen Morioka are partners of AdamsMorioka in Los Angeles. Their ideas of clarity and purity have continued to lead a revolution in the design world from complexity, chaos and distopia to simplicity and honesty.
Since AdamsMorioka's founding in 1993, the firm has been globally recognized by every major competition and designation including; Communication Arts, AIGA, Graphis, The Type Directors Club, The British Art Director's Club, ID, and the New York Art Director's Club. AdamsMorioka was recently given a solo exhibition by The San Francisco Museum of Modern Art. Adams and Morioka hold the honor of being named to the ID40, who has cited them as two of the 40 most important people shaping design internationally. Sean and Noreen are both Fellows of the International Design Conference at Aspen and advisors on the Appleton Design Council. Sean is a past member of the AIGA National Board, and a faculty member at CalArts. Noreen is a past president of AIGA/LA, and chair of the AIGA National President's Council.
AdamsMorioka's clients include ABC, MTV Networks, Gap, Old Navy, Frank Gehry Associates, Nickelodeon, Oxygen, VH1 and Sundance.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Design workbook? Huh?
By Andres Calvo
For the most part, this book contains a bunch of example logo designs. Starting on page 99, the book contains only case studies.Before page 99, the book covers basic terminology and a design process at a very high level. The design process, however, is really just a bunch of example logo designs prefaced by a laundry list containing a process.
In short, read this book if you want to see a bunch of great example logo designs, but stay away if you're expecting a "design workbook".
1 of 1 people found the following review helpful.
Very Helpful Tool!
By therabbit86ed
As recently as 5 years ago when I started freelancing, I wanted to know the ins and outs of creating a logo. A brand that lasts. I came across this book under the recommendation of some colleagues at Linkedin.com and I purchased a copy.
After reviewing it, I was amazed at all the things that actually go into creating a logo and now I try to stick by those. I am not a great Logo creator just yet and there is always room for improvement, but this book really give me the insight I needed in order to take the first steps.
Thanks!
0 of 0 people found the following review helpful.
Logos and More!
By W. Stohs
This is a great book for designers of all levels. It gives great explanations as to how one style of logo would work best over another based on its application. Color variation is discussed as well as detailed case studies and ways of presenting a logo to the client. The book is filled with pictures and variations of logos which makes this book very practical and inspiring. If you love design, this book is a must have and a great addition to your library. I'm glad I bought it!
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